MANGO LAUNCHES A NEW COLLECTION AIMED AT ADOLESCENTS AGED FROM 11 TO 15 YEARS
Mango Kids, the Mango business line aimed at children, is extending the selection of its designs to the adolescent age group. This new collection is being launched on to the market under the Teen brand name and is aimed at adolescents aged from 11 to 15 years.
The designs have been created adopting the current trends of casual wear, while leaving room for personal expression among this age group, as they begin to define their own style. The capsule includes both casual and formal product lines.
The collection is available in selected stores in several countries, including Spain. After this initial launch, the aim of the company is to gradually increase the number of countries in which this new collection is available.
Mango Kids is present in over 70 countries. Since its launch in 2013, it now has over 530 stores worldwide and, together with Man and Violeta, accounted for 18% of the company’s sales last year.