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Mango celebrates the opening of its new flagship store on New York’s Fifth Avenue

 

·         The event brought together Katie Holmes, Tommy Dorfman, Annabelle Wallis, Julia Von Boehm, Camille Charrière, Sofía Sánchez de Betak, Gala Gordon, Tina Leung, Veronika Heilbrunner and other national and international celebrities from the fashion industry, cinema world and friends of the brand 

  

  •          With this store opening on New York's Fifth Avenue, the brand is driving its expansion in the United States, and aims to have 40 stores in the country by 2024  

 

  •          The store is one of the first in the world to feature the new Mediterranean-inspired interior design concept   

Located in one of the best locations in New York, Mango is opening its new flagship store on Fifth Avenue today, one of the first in the world to feature the new Mediterranean-style store concept. 

 

To celebrate the opening, Mango counted on celebrities from the fashion industry and cinema world, such as Katie Holmes, Tommy Dorfman and Annabelle Wallis, fashion editors and influencers such as Camille Charrière, Julia Von Boehm.

 

Also attending the event were the Mango Girls Sofía Sánchez de Betak, Veronika Heilbrunner, Nuria Val, Marem Ladson, Leti Sala, Gemma Galán, Yan Yan Chan, Arpana, Gala Gordon and Christine Andrew and the Mango Men Marc Forné, Joan Palà and Miguel Carrizo.  

 

As well as an in-store cocktail, that same evening Mango invited them to an intimate dinner at Balthazar, one of the city’s most iconic restaurants. 

 

Mango’s new flagship store is located in the Grande Dame building, at number 711 Fifth Avenue, and has a surface area of 2,100 m2, where it will sell the Woman, Man and Kids lines. It is an historic building from the late 1920s that has won awards for its elegance and beauty, and was previously the headquarters of major companies including NBC, Columbia Pictures and Coca-Cola. 

 

The new store will present the brand’s latest collections for Spring/Summer 2022. On the one hand, this will include the more formal line of the 90s-inspired capsule collection, full of on-trend colours such as yellow, green and pink.On the other, we will also find more relaxed and Mediterranean-style collections, such as the so-called Visions of Summer, with linen and cotton as the star fabrics and more neutral tones, such as brown, white, blue and orange hues. 

 

The store concept is inspired by the popular culture of the Mediterranean, the warmth and naturalness of its people, and its art and joyful spirit, which form the basis of Mango's DNA.The aim of the store is not only to display the brand’s latest collections, but also become a centre that brings the Mediterranean experience and culture closer to its customers, allowing them to participate in the way of life that characterises Mango, by inviting them to enjoy and be a part of it, as well as improving the distribution of the collections and the store layout. 

 

The architectural project of this new store has been conceived to general a low environmental impact.The existing structure has been respected, and a second life has been given to the floors, ceilings, lighting and installations.In addition, the interior coverings have been produced using biodegradable organic materials.In total, up to 70% of the materials have been reused in this project.The store will also feature the Committed Box concept, containers where customers can deposit clothing and footwear to give their garments a second life.  

 

 

Expansion Plan 

 

The opening of the New York store is the starting point of the expansion plan Mango is promoting to consolidate its brand in the country.The group plans to open approximately thirty new stores in the next three years, especially in the south of the country, to bring the total to approximately 40 stores by 2024.The three year goal is that the United States will become one of the group’s top five markets in terms of sales.As well as the expansion of physical stores, the group will mainly promote its online activity, based at Mango.com and in marketplaces, the aim being that this will generate 70% of the business generated in the country. 

 

Agreement with Parsons 

 

In order to establish closer ties with the American fashion industry, Mango has signed an agreement with the Parsons School of Design, one of the world’s leading fashion schools.The aim of this agreement is to support the new generation of world leaders in the fields of design and retail through training scholarships.  What is more, Mango will participate in the educational courses of Parsons (especially in the Fashion Management Program), by contributing its know-how and international experience of the fashion industry.  

 

 

 

Mango is one of Europe’s leading fashion companies, with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners.Founded in Barcelona in 1984, the company closed 2021 with a turnover of 2.234 billion euros, with 42% of its business originating from its online channel and with a presence in over 110 markets.More information at www.mango.com

 

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