VIOLETA BY MANGO LAUNCHES THE #IAMWHATIAM CAMPAIGN STARRING ASHLEY GRAHAM
Barcelona, 2 October 2018 – Violeta by MANGO launches its new Autumn/Winter campaign featuring Ashley Graham which, under the slogan I AM WHAT I AM, pays tribute to empowered and feisty women.To let it be known and shout to the world “this is how we are and we like it”.I Am What I Am.This is the message that Violeta is launching worldwide in a campaign by McCann Barcelona.A message of empowerment that casts aside stereotypes and beauty canons behind.Fashion is attitude, feeling happy the way you are and saying it loud and clear.
The campaign was created in two stages:the first reveals images of Ashley naked, without artifices, proud and confident, demanding to be what she is, and in the second Ashley appears with the new Violeta collection.
The photo shoot was by the photographer Giampaolo Sgura in Barcelona, the city where the campaign video was also shot.The styling was by the Violeta by MANGO team, while Pablo Iglesias was responsible for hair and make-up.
The new Violeta by MANGOcollection projects a youthful and contemporary image with three differentiated lines, focusing on dressy, casual and sportswear.In them, contrasting and matching colours, masculine fabrics and trends such as animal print are highlighted.
The Violeta by MANGO is constantly evolving, analysing the trends and listening to the demands of its consumers, which is why in this collection we can see bolder designs and new lengths in dresses, including short skirts.
Violeta by MANGO offers fashion garments from size 42 to 54 and aims to dress young and demanding women with curves who want to feel attractive and sexy and wear the latest fashion.The secret to this project, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern.The main markets of the brand are Spain, France and Russia.