Violeta by Mango launches its SS20 campaign under the slogan #ThisIsPower
Barcelona, 3 March 2020 – Violeta by Mango launches its new spring/summer campaign under the slogan “This is Power”:a direct message to woman to recover their original power, the power they possess by simply being women.It is a universal message and therefore one that connects with women all over the world.
On this occasion, the brand has turned to internationally-famous models such as Georgia Pratt, Sabina Karlsson, Chloé Vero, Olivia Wilson, Eva Kay, Lovisa, Sabey and Lorena Durán. Each one, in their own style, represents the aforementioned values.
The new collection includes floral prints in multiple variations where the star garment of the collection is once again the dress.It going to be a summer full of vibrant colours in fabrics such as poplin, linen and taffeta, combined with batiste, georgette and Swiss embroidery.The suit takes on special importance, given that it appears in numerous colours, including pastel tones.
As a new feature this season, the brand will offer on its website the option to customise a t-shirt and a denim jacket with the campaign slogan.
Violeta by Mango aims to dress fashion-conscious curvy women.The secret to the brand, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern.