Together sounds better: MANGO'S NEW SUMMER CAMPAIGN INVITES US TO CELEBRATE SUMMER TOGETHER TO THE SOUND OF MUSIC

  • The campaign celebrates get-togethers with loved ones to the sound of Yo quiero verte danzar by Franco Battiato. Because summer is better together. Because summer sounds better together

 

  • For the occasion, the brand counted on a cast of models including Blesnya Minher, Dorit Revelis, Kaya Wilkins, Kit Butler, Alice Brambilla, Louis Baines and Carlo Andrea Bresciani, who starred in the campaign shot by Eddie Wrey and recorded by the Bandidos production company

 

  • With a black and red base, daring looks are created in which the tropical print takes centre stage, appearing in dresses, jumpsuits, flowing trousers and tops

 

  • As for the men’s proposal, the patterns and designs have been updated in key garments such as linen overshirts, leather jackets and trousers with new volumes in summer fabrics such as poplin

BARCELONA,
7 JUNE 2022

 

Mango launches Together Sounds Better, a campaign that celebrates life and speaks of the importance of being close to our loved ones. 

 

The campaign is inspired by music. A song. Something as simple as that. A few notes that are able to change your mood completely, even if only for a moment. It is a melody that beats away in your head and suddenly brings you the best feelings and a desire to share them and express them with the people you love. 

 

The garments in the women’s collection that feature in this campaign are inspired by the relaxed elegance of Italian summers. They are characterised by vibrant prints and evocative silhouettes, inspired by Mediterranean style. Key among them are the garments for summer nights. With a black and red base, daring looks are created in which the tropical print takes centre stage, appearing in dresses, jumpsuits, flowing trousers and tops. It also explores more intense and lively tones such as emerald green, yellow and dusky orange. One of the stars of the collection is the maxi-dress: the one in which all women feel pretty, feminine, comfortable and ready for anything. The garments in the collection combine with crochet and raffia accessories and flat sandals. Two-tone prints also feature, either with tropical motifs or classics such as Kodak stripes, as well as flowing and elegant silhouettes. 

 

The men’s proposal is aimed at the return of a summer in which we celebrate and enjoy ourselves like before, which is why we have created garments that express joy through colour. The patterns and designs have been updated in key garments such as linen overshirts, leather jackets and trousers with new volumes in summer fabrics such as poplin; while natural fabrics such as linen, Tencel® and sustainable cotton also feature to cope with the high temperatures. A key focus of the collection is the renewal of the colour palette, in which greens and lime tones predominate in both fine-knit sweaters and Hawaiian shirts. New lines of tailored garments have also been launched with updated figures and designs, which aim to add a touch of fashion to a clean and pure silhouette. 

 

Both the women’s and men’s garments in the campaign are defined under the sustainability concept, as are all Mango collection. 

 

#Mango #MangoTogether #MangoSS22 #Togethersoundsbetter 

 

Photography: Eddie Wrey 

Video: Bandidos 

Models: Blesnya Minher, Dorit Revelis, Kaya Wilkins, Kit Butler, Alice Brambilla, Louis Baines and Carlo Andrea Bresciani. 

Styling: Elodie David-Touboul 

Hair: Cim Mahony 

Make-up: Egon Crivillers 

 

As part of this campaign, Mango aims to achieve a technological milestone by holding its first Live Shopping event, entitled “Keys to the summer suitcase”, via the brand’s Instagram profile on Wednesday 8 June at 19:00 (CEST). Customers will be able to connect to the live broadcast hosted by the creative Blanca Miró and the actress Greta Fernández. They will explain how to get the most out of the holiday wardrobe with the new Mango collection for this summer, which can be purchased live at that moment. 

 

High-resolution campaign images: https://we.tl/t-otWp0IEMef

High-resolution still life images (Woman & Man): https://we.tl/t-eyu0JYUkUL

 

 

 

Mango,one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2021 with a turnover of 2.234 billion euros, with 42% of its business originating from its online channel and with a presence in over 110 markets. More information at www.mango.com

 

 

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