TOGETHER FW'18 CAMPAIGN
An ensemble campaign featuring Adrien Brody, Amber Valletta, Carolyn Murphy and Adwoa Aboah, together with the Sorrenti family and friends of the brand
MANGO’s new Autumn/Winter 2018 campaign reflects the personal view of photographer Mario Sorrenti, who captures intimate moments of the day-to-day lives of the protagonists. His project for the brand expresses a fraternal message, focusing on the personal ties and close relationships Sorrenti has with a diverse group of people and with MANGO , creating one big family.
The children of Mario Sorrenti, his sister Vanina, his daughter and her husband feature in the campaign. Adrien Brody, ambassador of the men’s line, appears in the campaign alongside his dog, animals being one of his greatest passions. The activist and model Adwoa Aboah, together with her sister Kesewa and her cousin Alewya also symbolise this family message.
What may be the MANGO campaign with the largest number of protagonists also features another two internationally-famous models and close friends, Amber Valletta and Carolyn Murphy. Skate legend Steve Olson and his son Alex, the artist Langley Fox and the famous stylists Zoe Bedeaux and Helena Tejedor, also join a cast which embodies diversity as a reflection of the society we live in.
The legendary band Primal Scream provide the soundtrack to the campaign video with the song Movin’ on up.