THE SUSTAINABLE CHOICE, THE COMMITTED SELECTION WHICH SOFÍA SANCHEZ DE BETAK PRODUCES FOR MANGO
Mango continues with its commitment to the environment and society and is promoting sustainability in its community through voices including that of the Mango ambassador
In support of Mango’s work in the transformation towards sustainability, Sofía Sanchez de Betak, brand ambassador, will periodically select her favourite sustainable garments, demonstrating that style is not incompatible with sustainability.Chufy, her nickname and social media handle, is the ideal choice to give a face to this series.Not just because she is part of the Mango family, but also for her awareness of environmental issues, in which she continuously expresses her love for nature through her channels.
In these monthly series, which can be seen both on the Mango website and on the company’s various social media, Sofía will explain the characteristics of selected garments, in order to provide this information to the entire community.The environmental commitment of Sofía and the goals of Mango are joining forces in this project, which promises to reveal the natural style of the ambassador.
“It makes me happy to wear garments which I know I will love for many years and can wear proudly and comfortably”, says Sofía Sanchez de Betak about Mango’s sustainable garments.
For example, in the first issue of the series, Sofía is wearing jeans made of sustainable cotton sources and created employing the Eco-Wash process.It is not only these trousers that are sustainable: in fact 100% of the women's jeans for this season are.
Mango is working towards an increasingly more sustainable business model, which is why it is a member, among others, of the Sustainable Apparel Coalition and the Fashion Pact.The commitments established for its sustainable collection are to use 100% sustainable cotton and 50% recycled polyester by 2025.In addition, by 2030, 100% of cellulose fibres used will be of controlled origin, in order to guarantee their traceability.These targets are part of the TakeAction programme, which, alongside other initiatives, will help make the fashion industry more sustainable.