The firm creates an exclusive design for its ambassador, Sofía Sanchez de Betak, which will be available from 3 June at mango.com and at the Mango store in New York.
Furthermore, a capsule collection of garments and accessories inspired by this year’s theme is also being launched.
The aim of the company is to ensure the growth of the online business and to develop the onmi-channel marketing projects planned for the coming years.
The firm is seeking new talents from the digital world, such as experts in performance media digital marketing, product owners, designers of digital products and advanced analytics specialists, among others.
Sofia Sánchez de Betak, brand ambassador, the photographer Dan Martensen, the stylist Aleksandra Woroniecka and the Mango team will select the winner from among the various proposals of the young talents
The selected photographer will win as a prize the opportunity to do a photo shoot for the brand with 10,000€ in prize money.
The limited edition accessories collection will go on sale in over 50 countries in mid-March.
The acclaimed photographer Alasdair McLellan captures Adwoa Aboah, Jolie Alien, Luna Bijl, Sasha Pivovarova and Patrick Schwarzenegger.
In addition to their fashion careers, this campaign highlights the other creative talents of its protagonists
Sofía Sánchez de Betak, the brand’s ambassador, presented the collection among the works displayed in the Elba Benítez and Heinrich Ehrhardt galleries, reinforcing the cultural nature of the brand.
The presentation included a preview of the Mango Committed collection, produced using sustainable materials.
Toni Ruiz, who is already a member of the Board of Directors, will be responsible for managing the company
Daniel López and Jonathan Andic will continue as Executive Vice-Chairmen of the company
The company aims to be a digital leader in the fashion sector and a motor of change in the industry
The model Saskia De Brauw stars in the fourth capsule collection of sustainable garments and talks about her work as an artist, giving a second life to reclaimed objects.
The offering for this Autumn/Winter maintains the cultural character, modernity and passion the brand is committed to in the creation of its garments
The brand once again supports this major music festival with an area to connect with friends and find the best styles
The store, with a surface area of over 1,700 square metres, has required an investment of nearly 3.5 million euros.
The Primavera Sound festival has commissioned various events for the official opening
MANGO’s goal is that 50% of the cotton used in its collections will be of sustainable origin by 2022.
MANGO launches new sustainable fibres in the Committed collection as part of the Take Action programme.
The fashion chain is to sell five different models in twenty countries worldwide which include messages of support and hope for cancer sufferers
The brand plans 25 store openings in the next 5 years: 5 of them before the end of 2017.
With this alliance, the firm adopts an omni-channel strategy, improving the shopping experience for its customers in India
The firm opens a new store concept in SoHo, which in this case features a concept linked to the art world
The brand launches a new collection for Ramadan and extends the adaptation of its website to Bahrain, the Lebanon and Oman
Sofía Sánchez de Betak hosted the event attended by influential international celebrities from the fashion world
The megastore will have 2000 m² of selling space and will stock the Woman, Man and Kids lines
All Corporate Social Responsibility actions will be grouped under the Take Action project
MANGO increases its presence in the Slovenianmarket with the opening of its second store in the country, with plans to open a third store in the capital in the coming months
New York, the location for the first of this season’s 4 print campaigns
The brand is maintaining its commitment to social networks by unveiling part of its campaign on Snapchat
From today, the brand has a special Maternity collection
The store, located in the city of Oberhausen, will have a surface area of 1,400 m2 and will stock the Woman, Man and Kids lines
For over 10 years now, the brand has adapted its designs to different markets
The brand now has 38 retail outlets in the Netherlands with this new 1000 m2 store
MANGO increases its presence in the Slovenianmarket with the opening of its second store in the country, with plans to open a third store in the capital in the coming months
Liu Wen takes over from Kendall Jenner to become the face of the second trend of the season
Over 500 Spanish and international guests attended the event, including Caroline de Maigret, Laura Ponte, Candela Novembre and Andrés Velencoso
The private party was held at the firm’s largest store in Spain
This is the first advertising campaign following the launch of its Fast Fashion concept
Kendall Jenner poses for a collection of ethnic influences and natural fabrics
