MANGO TECHNOLOGICALLY EVOLVES ITS E-COMMERCE WITH MARKETPLACE CAPACITY TO MARKET THIRD-PARTY BRANDS
From Spring, Mango will sell Intimissimi collections on its e-commerce platforms
The agreement with the Italian brand aims to complement its offer in new categories
Mango has decided to open up its online selling channel to third-party brands, in order to extend its commercial offer in complementary product categories. The initial phase, following the development works it has carried out to evolve its platforms, has been the signing of an agreement with the Italian brand Intimissimi, owned by Grupo Calzedonia, to market a broad selection of garments from the collections of the lingerie brand via Mango’s online channel.
The aim of the agreement is to be able to offer Mango customers new products that cater for all their needs. According to Mango’s Online and Customer Director, Elena Carasso, “our aim is not to become a huge multi-brand marketplace, but to extend our commercial offer alongside brands that are compatible with our positioning”.
Initially, the agreement with Intimissimi will have a duration of 3 years and it is planned to launch this service in 6 countries (Spain, the Netherlands, Germany, the United Kingdom, Portugal and France), in order to extend this progressively to the other markets in which Mango sells via its online portal.
With regard to the subsequent phases to be adopted by the company, Elena Carasso points out that “the technological ecosystem that has been developed over the last few months in order to market the collections of Intimissimi will allow us to integrate ourselves with other brands by accessing their products and stocks. We will continue to analyse new opportunities that offer our customers added value, while taking great care to ensure their compatibility with the Mango brand, which is one of our biggest assets”.
The digital transformation of Mango
Mango launched its e-commerce in 2000, making it one of the first fashion retailers to do so.
At the close of 2019, Mango’s online channel achieved a turnover of 564 million euros, representing 24% of total company sales.
In October 2020 the brand celebrated the 20th anniversary of the launch, setting itself the target of achieving a turnover of 1 billion euros in 2021.