MANGO REOPENS IN NEW YORK WITH AN EXPERIENCE-THEMED FLAGSHIP STORE
The firm opens a new store concept in SoHo, which in this case features a concept linked to the art world
Barcelona, 15 September 2017 – MANGO reopened yesterday its American flagship store located at 561 Broadway Avenue, one of the city’s main shopping areas.This time the brand is going further in its store concept, by reflecting the evolution of image and interior design in its new stores, initiated with its flagship store in C/ Serrano in Madrid, which opened in March.
The store has been designed to match the personality of the historic district in which it is located and connect with the industrial past of the building where it is housed.A decor of clean lines, wrought iron columns, micro-concrete, marble features, refined furniture and touches of velvet create a wide and luminous space of close to 600 m2 that houses the women and men’s collections. These characteristics are complemented by others of a technological nature, such as digital fitting rooms.
Maintaining its links to culture, the firm will present an artistic project via a sensorial urn located in a zone specifically designed to house different art installations throughout the year.Guillermo Corominas, Communication Director, says that “the SoHo store represents one step further in our desire to create a unique space where fashion, art, culture and technology co-exist.We are looking at how to innovate in our stores in order to offer a unique shopping experience within a welcoming environment, and this flagship store will help us achieve our aim”.
MANGO, which began its journey in the United States over ten years ago, continues to revitalise the brand within the country and translate the sound footing it possesses in other locations.Daniel López, MANGO Vice-Chairman, comments “New York is a vibrant city and SoHo is the ideal location to implement this new market approach. We want to optimise our position in one of the biggest and most competitive markets in the fashion world, demonstrating our ability to display the collections in the manner they deserve”.