MANGO OPENS ITS NEW FLAGSHIP STORE IN LISBON’S PLAZA DOS RESTAURADORES
The firm will conclude its 2017 expansion with the opening of three megastores and a total investment of 23 million euros in megastores
Barcelona, 30 November 2017–Continuing with its expansion strategy, MANGO will today open its new flagship store in Lisbon’s Plaza dos Restauradores, one of the busiest and most famous locations in the Portuguese capital.The premises have a selling space of 1,000 m² and are divided into three floors, which stock the Woman, Man and Kids lines.
The flagship is located in the emblematic Teatro Edén, an art deco building designed by the architects Cassiano Branco and Carlo Florencio Dias, which first opened its doors in 1931.
This new store, which represents a total investment of 2.6 million euros, has a modern and sophisticated ambience designed to reflect the personality of the brand.It features MANGO’s new architectural and interior design concept, which aims to unify all the lines in a large, single dynamic space, significantly improving the customer experience.A freestanding staircase 10 metres high weighing 34 tonnes acts as the backbone of the store.
The new store is also equipped with the latest technologies MANGO is implanting in its stores, such as digital fitting rooms, for both the Woman and Man lines, Wi-Fi and a dedicated zone for Click & Collect.
With this opening, MANGO now has 55 stores in Portugal, seven of which are located in Lisbon.
Investment in megastores
Throughout 2017, MANGO has continued its commitment to megastores, with a total investment of 23 million euros.The fashion multinational has opened a total of 16 megastores, occupying 15,500 square metres of new selling space.
Highlighted among the 2017 store openings are the flagship stores in Madrid’s C/ Serrano and New York’s SoHo district, emblematic stores which, in addition to having a large selling space, incorporate the latest technologies and the brand’s new interior design concept.
Before the end of the year, MANGO plans to open new megastores in the cities of Lucerne, Bogotá and Loulé (Algarve).The company currently has 205 megastores worldwide, which occupy more than 227,000 square metres and represent almost 30% of its total selling space.