MANGO LAUNCHES THE SECOND EDITION OF THE #WeAreVioleta CAMPAIGN, MAKING A DECLARATION IN FAVOUR OF DIVERSITY
Rossy de Palma, Barbie Ferreira and Tania Llasera star in the campaign
Barcelona, 6th of March 2017 – Violeta by MANGO has launched the second edition of the #WeAreVioleta digital campaign, starring Rossy de Palma, Barbie Ferreira and Tania Llasera.#Wearevioleta encourages us to reflect upon the need to break away from established beauty canons, while celebrating a diversity of styles, beauty and sizes.The campaign states that the most important part of feeling good about one's self is having self-esteem.
In addition to the main campaign, a series of videos have been produced, which will be published throughout the season, starring Barbie Ferreira and Tania Llasera, which reveal different ways of wearing and interpreting the trends of Violeta by MANGO, each one adapted to their own personal style.
Given the success of the first edition of the #WeAreVioleta campaign, the second edition will also be linked to a competition.Customers can enter if they cannot find their size in fashion stores, by using the hashtag #WeAreVioleta on Instagram, Facebook or Twitter.Each week, entrants will have the chance to win a total Violeta by MANGO outfit.
Violeta by MANGO offers fashion garments up to size 54 and aims to dress young and demanding women who want to feel attractive and sexy and wear the latest fashion.The secret to this project, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern.The main markets of the brand are Spain, France and Russia.