MANGO COMPLETES THE INTEGRATION OF VIOLETA by MANGO AND ENLARGES THE SIZE RANGE OF THE GENERAL COLLECTION
The company is maintaining the number of models available up to size 54 and enlarging the rest of the Woman collection to include sizes 32 and 46
With this integration, the firm is reinforcing its commitment to inclusivity
Mango is moving forward in its commitment to inclusivity, by completing the integration of Violeta by Mango within Woman. From next week, the more than 500 models available in the Violeta by Mango line, extending up to size 54 and 4XL, will become part of the general Woman collection.
In addition, the company has decided to extend the size range of the rest of the collection, by adding the sizes 32 (XXS) and 46 (XXL) to almost all of the designs in the Woman collection. With this decision, Mango hopes to be able to dress a larger number of customers.
Design, prices and accessibility.
The garments, which until now have been sold under the Violeta by Mango brand, will have more affordable prices thanks to their integration in the general collection, which has larger purchasing volumes.
What is more, the collection will feature Mango designs. The Woman design team has integrated the Violeta by Mango patternmakers in order to maintain and apply the skills acquired in patternmaking.
A selection of garments up to size 54 will still be available in Mango Woman stores in the majority of towns and cities where there used to be dedicated Violeta by Mango stores.
In these stores, customers will be able to receive personalised attention from the store staff, who will be able to show them the collection and, if necessary, make their purchase online via a tablet.
Furthermore, all the garments will be available via the Mango website and App.