IDENIM, the Mango offering that combines the most popular garment in history, identity and respect for the environment.  

Since its creation, denim has established itself as the most democratic fabric, and Mango launches its new collection featuring icons that will succeed for their versatility. 


BARCELONA, 1 September 2020 – Idenim is the Mango campaign that gives centre stage to the most popular garment in the history of fashion, highlighting its versatility and ease with which it reflects the unique personality and style of each person. Adopting Mango’s commitment to sustainability, this AW20 season, the women’s Denim collection is totally sustainable, while the men’s collection is 98% sustainable. 

Lua Balua, visual artist, Emma Chadwick, dancer and choreographer, Emily Rosser, visual director and Indira Scott, model and humanitarian are the stars of this collection and each one reveals their style and their interpretation of denim through their identity, while including elements of their work in the photos. In the men’s line, the designer Brett Robinson and the model and fashion designer Alex J Ordóñez defend two different proposals in which denim becomes essential for their everyday wear.  

Mango proposes garments which strengthen the personality and help declare a unique style. With this collection, denim is a means of expression through which each one can combine timeless garments in a highly versatile way, creating total looks or combining them with other types of garments.  

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