#BEanICON, THE NEW MANGO CAMPAIGN, ENCOURAGES YOU TO BE YOURSELF AND PROMOTE YOUR OWN STYLE
Mango is collaborating with six personalities from the worlds of fashion and culture characterised for their own style, in order to emphasize that personality is the best trend when dressing up.
The photographer Dan Martensen captures intimate moments with Jeanne Damas, Veronika Heilbrunner, Pernille Teisbaek, André Saraiva, Justin O’Shea and Shuhei Nishiguchi in cities such as London, Tokyo, Copenhagen and Paris.
BARCELONA, 01 OCTOBER 2019 – Mango launches #BEanICON, its new mixed campaign, which highlights the value of personality, as part of its commitment to offer garments that allow each person to develop their own style and express themselves through fashion. This season, the brand is working more intimately with its community and has chosen six fashion icons, influencers and creatives, to work together on its new campaign.
To reflect each profile, it is showing us, one by one, the outfits of the Mango Autumn/Winter’19 campaign which best define their surrounding locations.The result is a campaign which demonstrates that any style has a place in a global world without limits.In turn, it serves as a brand manifesto, inviting us to define our own style through its collections.
Jeanne Damas, Veronika Heilbrunner and Pernille Teisbaek are the three women who appear in the campaign.With unmistakeable yet very different styles they present the trends taken to their home cities.Jeanne, who has collaborated with Mango in various campaigns, reflects the Paris that lives inside her.A très chic style that adds an air of sophistication to autumnal outfits.Veronika Heilbrunner, one of the #Mangogirls for several seasons now, proposes surprising combinations at any time of the day and reminds us that rules are there to be broken.For everyday wear, Pernille’s outfits, inspired by Scandinavian minimalism, are a safe bet.
For the men’s collection, three international icons demonstrate than all combinations are possible.André Saraiva, influential graffiti artist who is collaborating with Mango Man with the André x Mango capsule, is defined by a fusion of international styles.Justin O’Shea, designer and partner of Veronika Heilbrunner, shows us how to prevent a businessman's outfit becoming boring.With his tattoos and ironic gestures, Justin has become an unmistakeable icon.Finally, Shuhei Nishiguchi, fashion director and regular of street style images, translates his knowledge of fashion into a contemporary vision of the male wardrobe.
The famous photographer Dan Martensen has photographed these six talents in their home cities to reveal their surroundings, their lives and their inspirations.London, Copenhagen, Tokyo and Paris are the backdrop for this declaration of intentions.