ANTOINE GRIEZMANN IS THE NEW FACE OF THE MANGO MAN LINE
The footballer presents the new product offer for the spring/summer 2022 season
BARCELONA, 29th March – Mango Man has signed the Atlético de Madrid footballer Antoine Griezmann, who is the new face of the brand for the Spring/Summer 2022 season. The Mango menswear line was founded in 2008 to offer men modern and contemporary fashion.Its style is based on updating quality classics by giving them the required touch of fashion, adapting the trends to an easy-to-wear and urban style.
The French forward is a global sporting icon.He was the top scorer in the 2016 Euros, as well as in the 2018 Europa League, the 2018 World Cup, and the 2021 UEFA Nations League. What is more, his renowned dress style, his values and his authentic and relaxed essence make him the ideal ambassador for the firm.
Posing in front of the lens of acclaimed photographer Ronan Gallagher, Griezmann presents the line’s latest trends:relaxed and modern trousers in poplin and linen; the return of tailoring with iconic summer suits and a new interpretation of the double-breasted suit; cotton and linen blend jackets in light tones for summer evenings; and minimalist-look outfits with clean and pure silhouettes.
According to the footballer: It is a real honour for me to be able to collaborate with a brand like Mango, which I have so much in common with.The style of the collections is very contemporary and they have extremely versatile and easy-to-wear pieces that adapt to each person's style.I believe that I connect a lot with the Mediterranean spirit of the brand and its values.It was a really nice project, the team made sure everything went smoothly and I’m proud of the results.
Antoine Griezmann is involved in numerous charitable causes, such as the NGO Un Rien C'est Tout, which supports projects that have a positive impact on people, by collaborating with associated organisations that operate in France.He is also sympathetic to other causes, such as LGTBIQ+ rights or gender equality in sport, among others.
In the words of Diego Sebastian, Mango’s Communication, Image and Customer Experience Director:The agreement signed with Griezmann is one step further in Mango’s commitment to strengthen its positioning by associating its brand with key figures from the worlds of fashion, culture and sport.A pioneer in Spain in such collaborations, Mango is constantly seeking profiles aligned with its values.Mango has previously counted on major talents in its campaigns, such as Gerard Piqué, Zinedine Zidane, Adrien Brody and Andrés Velencoso.
Mango Man has 331 stores in 35 countries, as well as an online channel, and currently represents 10% of the Mango business.Mango Man offers high-quality and contemporary garments, adapting them in a way that combines formal and informal style, to suit the lifestyle of our customers.
Mango has previously counted on major talents in its campaigns, such as Gerard Piqué, Zinedine Zidane, Adrien Brody and Andrés Velencoso.
Download here the campaign images.
Download here a short video of the campaign.
Mango was founded in Barcelona 1984 and is today one of the leading fashion groups in the world.The company, which is present in more than 110 countries, closed 2020 with a turnover of 1.842 billion euros, of which the online channel represented 42%.More information at www.mango.com