MANGO celebrates the opening of its new flagship store in Madrid’s exclusive Serrano street

Sofía Sánchez de Betak hosted the event attended by influential international celebrities from the fashion world

Barcelona, 24 March 2017 - Situated in one of Madrid’s prime locations, MANGO opens its new flagship store at number 60 Serrano street. Recovering the original design of the building, the store has a selling space of 2000 m² and is distributed over four floors which will stock the Woman, Man and Kids lines.

To celebrate the opening, yesterday MANGO invited international celebrities from the fashion world to its new store at number 60 Serrano street, including the art director and consultant Sofía Sánchez de Betak, who hosted the event.The guests were given a private tour of the new store, including the celebrities Julia Restoin, Veronika Heilbrunner, Yasmin Sewell, Jeanne Damas, the stylist Aleksandra Woroniecka and the fashion influencers Camille Charrière, Blanca Miró, Diletta Bonaiuti and Chiara Capitani, as well as top national and international fashion editors and journalists.

The same evening, MANGO held a private party for over 500 people at the Cha Cha club (El Principito), with performances by the DJs John Talabot and Hugo Capablanca.The event was attended by celebrities including the actor Quim Gutiérrez, the photographers Nacho Alegre, Gorka Postigo, Jordi Labanda and Juan Gatti, the journalist and presenter Ana García Siñeriz, the designer Alejandro Gómez Palomo and the stylist and photographer Inés Ybarra.Also present were international celebrities including the model Mark Vanderloo and the illustrator and model Langley Fox Hemingway.

The 60 Serrano store is a sophisticated and contemporary premises, designed to reflect the brand’s personality.It features the architectural and interior design concept that MANGO has recently incorporated in its stores, which aims to unify all the lines in a large, single dynamic space, significantly improving the customer experience.

The new store combines a blend of materials and textures that give it an eclectic look.The combination of sculpted floors and different decorative styles create a pleasing ambience which invites customers to explore the store in a relaxed manner.The interior decoration is based on the use of refined display furniture with touches of velvet and leather, in addition to elements of marble, concrete, wood and natural stone.The store also has an internal garden which can be accessed from the store, and features a permanent installation of mannequins displayed inside metal urns.

The megastore will be equipped with the state-of-the-art technologies MANGO has begun to implant in its stores, such as digital fitting rooms, the e-receipt, the PayGo payment system and the Shazam In-Store app.It will also have Wi-Fi and a specific area for Click & Collect.